Interscope seems to be the "it" label when it comes to signing "the next big thing." Four years ago, there was Lady Gaga. Then Keri Hilson. Then more recently, Mindless Behavior and of course, Lana Del Rey. And now, another "next big thing" artist has signed to Jimmy Iovine's label: Iggy Azalea.
Iggy researched every potential label before and after taking meetings. She considered how each one would handle her vision and image. "I think they [labels] have things that they specialize in. Def Jam, I love. I was super close to signing with them. I think they're just the best team. I think they're really passionate about what they do and you can just tell that they're so hungry over there. But then you look at who they've got signed to their label and it kind of makes you be like, 'I don't know. Am I going to be the guinea pig here for this?' I don't know."
Still, she had doubts about signing on the dotted line, questioning the move from indie to major label status. "I started thinking, 'Oh God, am I going to sign to a label? Maybe I won't. And if I don't, what's my plan b?' It was starting to freak me out a little bit," Iggy said. "I've based a lot on what I thought was going to be [on] me signing to a major. And now I was getting into it, I didn't know if that would be the best for this moment in time because I didn't, [still don't] want to short sell myself or find something I'm not happy with."
Jimmy Iovine, chairman of Interscope/Geffen/A&M Records, caught word of Iggy's doubts and assured her that this was indeed the right move for her, "I think once Jimmy saw that I was starting to pull away and be like, 'No, I'll just do my own thing,' he was like, 'What do you want lady?' And I was like, 'Alright, let's cut the bullshit.'"
Iovine has high hopes for the rapper who's currently working on her debut album, "The New Classic," due June 2012. He even compared Iggy to one of her own idols, 2Pac. "He's crazy. He's like, 'You're the next Tupac!' I'm like you're absolutely insane. But I love it!" - Billboard Magazine

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